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Can you get enough of that Sugar Crisp? Does the crunch always give you away? And are Trix just for kids? Cereal slogans have become embedded in popular culture, and even satirized in television shows. Such slogans were made memorable at the time by the cereal mascots that voiced them in animated commercials. However, these slogans were also often splashed across cereal boxes. Lucky the Leprechaun has been promising that his cereal is magically delicious since 1964 (except for a […]

Continue Reading about They’re Gr-r-r-eat! Cereal Box as Serial Docs Published on:
March 15, 2016

As I stood outside The Strong’s new permanent Pinball Playfields exhibit, I couldn’t help but see and overhear our guests’ reactions to the flashing lights and distinct pops and thumps of the pinball machines. “Pinball! Yes!” I heard someone cheer. Another guest who noticed I worked at the museum stopped to tell me, “You’ve made my husband very happy.” As I watched smiling children, young families, and adults play in the exhibit, I heard another person ask a companion, “They […]

Continue Reading about Pinball Matters Published on:
March 11, 2016

One of the most interesting stories of the history of play in North America is its economic “democratization.” Broadly speaking, over the course of the late 19th century and throughout the 20th, a rising standard of living allowed more North Americans to devote extra time to playing.
This trend from luxury to affordability paralleled similar developments—at the beginning of the last century, education began to reach more children as school reformers pursued a policy of “classes for the masses.” And after […]

Continue Reading about From Luxury to Affordability Published on:
March 11, 2016

Record low temperatures and un-melting piles of snow kept parents scrambling to entertain house-bound children in the winter of 2015. This winter hasn’t been quite as cold or snowy in Rochester but, just in case the snows return, I’m ready with some practical advice drawn from The Strong’s Brian Sutton-Smith Library and Archives of Play, a research repository devoted to the history of play. Its resources include books that document some of the ways families survived long winters more than […]

Continue Reading about Old Timey Cures for Cabin Fever: Feathers, Forfeits, and Fortune Telling Published on:
March 7, 2016

It is no question that candy and toys are among many children’s favorite things. So when the two are paired together, the result is bound to be a success. Coined “the candy with a playmate,” PEZ dispensers prove what a great combination candy and a toy can be.
In 1927, Eduard Haas III of Austria introduced what some argue to be first breath mint. He called his mints PEZ, an abbreviation of the German word pfefferminz, the peppermint flavoring he used […]

Continue Reading about PEZ—the Candy with a Playmate Published on:
February 22, 2016

Plunging temperatures likely make us all a bit more grateful for the comfort of a warm home, sheltering us from blustery winds and swirling snowflakes. We know that shelter is a necessity of life, but I recently began thinking about the significance of homes for playthings. Not so very long ago, a toy chest was considered the home for most toys, dolls, blocks, and countless other playthings. However, it seems that in today’s toy market where a toy “lives” is […]

Continue Reading about Thinking Outside of the Toy Chest: Where Playthings Live Published on:
February 11, 2016

The Strong launched the World Video Game Hall of Fame in 2015 to recognize individual electronic games of all types—arcade, console, computer, handheld, and mobile—that achieved iconic-status, longevity, influence, and geographical reach. Of the six games chosen for the inaugural class of 2015, perhaps no game has journeyed the globe more than the simple puzzle game Tetris. New materials from The Tetris Company now on display at The Strong demonstrate the game’s universal appeal.

Continue Reading about New Display Highlights the Worldwide Reach of Tetris Published on:
February 4, 2016

As an “everything” intern at The Strong, I had the privilege of working with different teams within the museum on multiple projects that relate to my education as a history major. Through my work with the Brian Sutton-Smith Library and Archives of Play, I became acquainted with the story of the woman behind the museum by examining photographs, diary entries, newspaper articles, and correspondences from different points in her life. Highlights of Margaret Woodbury Strong’s remarkable story can be found […]

Continue Reading about Margaret Woodbury Strong: Collector and Philanthropist Published on:
January 29, 2016

Margaret Strong obviously loved shells and crafts made from shells, judging from the quantity of those items in her collection. In fact, Margaret’s shell collection drew me all the way from my home in Australia to Rochester, New York. While researching The Strong museum’s collection of Victorian shellwork during my research fellowship, I stumbled across a diminutive pair of shell-covered baby booties. The decorative cardboard booties—edged with red velvet fabric and ornamented with shells and shell grit—bear a striking resemblance […]

Continue Reading about Colonial Shell Souvenirs in The Strong: An Australian Connection? Published on:
January 27, 2016