Hours: 10 a.m.–5 p.m. | Fri. & Sat. till 8 p.m.
Play is in Session
Plan a day or entire weekend at The Strong in the vibrant Neighborhood of Play.
Click on a Date Below
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
The Strong National Museum of Play’s Game Makers camp invites campers to explore the creative process behind their favorite games. Throughout the week, campers will […]
Life in Plastic: Barbie’s Innovation and Icon Status When Barbie debuted in 1959, she was greeted by apprehensive and critical parents. But that did not […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Feeling the heat? Step into the Arctic and cool off at the museum! Glide across our indoor ice-skating rink, test your aim with snowball toss challenges, and try […]
The Strong National Museum of Play’s Game Makers camp invites campers to explore the creative process behind their favorite games. Throughout the week, campers will […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Feeling the heat? Step into the Arctic and cool off at the museum! Glide across our indoor ice-skating rink, test your aim with snowball toss challenges, and try […]
The Strong National Museum of Play’s Game Makers camp invites campers to explore the creative process behind their favorite games. Throughout the week, campers will […]
This symposium held at The Strong, in Rochester, New York, is meant to advance the field of video game preservation. Featuring information sessions, networking opportunities, […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Feeling the heat? Step into the Arctic and cool off at the museum! Glide across our indoor ice-skating rink, test your aim with snowball toss challenges, and try […]
The Strong National Museum of Play’s Game Makers camp invites campers to explore the creative process behind their favorite games. Throughout the week, campers will […]
This symposium held at The Strong, in Rochester, New York, is meant to advance the field of video game preservation. Featuring information sessions, networking opportunities, […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Feeling the heat? Step into the Arctic and cool off at the museum! Glide across our indoor ice-skating rink, test your aim with snowball toss challenges, and try […]
The Strong National Museum of Play’s Game Makers camp invites campers to explore the creative process behind their favorite games. Throughout the week, campers will […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Feeling the heat? Step into the Arctic and cool off at the museum! Glide across our indoor ice-skating rink, test your aim with snowball toss challenges, and try […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Campers become heroes, explorers, and legends across time and place! Legends Through Time is an action-packed week of roleplay, movement, and creative problem-solving. Each day […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
G’day, mate! Step into the role of a wildlife vet and care for animals from the Australian outback. Enjoy a game of Keepy-Uppy, make a […]
Campers become heroes, explorers, and legends across time and place! Legends Through Time is an action-packed week of roleplay, movement, and creative problem-solving. Each day […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
G’day, mate! Step into the role of a wildlife vet and care for animals from the Australian outback. Enjoy a game of Keepy-Uppy, make a […]
Campers become heroes, explorers, and legends across time and place! Legends Through Time is an action-packed week of roleplay, movement, and creative problem-solving. Each day […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
G’day, mate! Step into the role of a wildlife vet and care for animals from the Australian outback. Enjoy a game of Keepy-Uppy, make a […]
Campers become heroes, explorers, and legends across time and place! Legends Through Time is an action-packed week of roleplay, movement, and creative problem-solving. Each day […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
G’day, mate! Step into the role of a wildlife vet and care for animals from the Australian outback. Enjoy a game of Keepy-Uppy, make a […]
Campers become heroes, explorers, and legends across time and place! Legends Through Time is an action-packed week of roleplay, movement, and creative problem-solving. Each day […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
G’day, mate! Step into the role of a wildlife vet and care for animals from the Australian outback. Enjoy a game of Keepy-Uppy, make a […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Ready to brave the jungle? Take on an adventurous obstacle course as you navigate past some of the wild’s most fascinating (and “dangerous”) critters. Put […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Ready to brave the jungle? Take on an adventurous obstacle course as you navigate past some of the wild’s most fascinating (and “dangerous”) critters. Put […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Ready to brave the jungle? Take on an adventurous obstacle course as you navigate past some of the wild’s most fascinating (and “dangerous”) critters. Put […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Ready to brave the jungle? Take on an adventurous obstacle course as you navigate past some of the wild’s most fascinating (and “dangerous”) critters. Put […]
Join The Strong for the adults-only Happiest Hour! Must be 21+ The night includes: Cash bar (cash and credit accepted) Jackbox Trivia for prizes LEGO […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Ready to brave the jungle? Take on an adventurous obstacle course as you navigate past some of the wild’s most fascinating (and “dangerous”) critters. Put […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Step into the desert and discover a world shaped by sun and sand. Ride in on your trusty “horse,” blend in like a clever chameleon, […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Step into the desert and discover a world shaped by sun and sand. Ride in on your trusty “horse,” blend in like a clever chameleon, […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Step into the desert and discover a world shaped by sun and sand. Ride in on your trusty “horse,” blend in like a clever chameleon, […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Step into the desert and discover a world shaped by sun and sand. Ride in on your trusty “horse,” blend in like a clever chameleon, […]
CooperVision will collaborate with the University of Rochester Medicine Flaum Eye Institute to provide complimentary vision screenings for children visiting the museum on July 23 […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Step into the desert and discover a world shaped by sun and sand. Ride in on your trusty “horse,” blend in like a clever chameleon, […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Marvelous Monarchs Monarch butterflies are one of the most widely known butterfly species. Let’s discuss what sets these nature icons apart from other local species, how they manage to […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
End your summer by blasting off into space! Explore the planets, climb into a space shuttle, and discover what it takes to journey beyond Earth. Learn about the Artemis […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
End your summer by blasting off into space! Explore the planets, climb into a space shuttle, and discover what it takes to journey beyond Earth. Learn about the Artemis […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
End your summer by blasting off into space! Explore the planets, climb into a space shuttle, and discover what it takes to journey beyond Earth. Learn about the Artemis […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
End your summer by blasting off into space! Explore the planets, climb into a space shuttle, and discover what it takes to journey beyond Earth. Learn about the Artemis […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
End your summer by blasting off into space! Explore the planets, climb into a space shuttle, and discover what it takes to journey beyond Earth. Learn about the Artemis […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Put on your overalls and boots because it’s time to get to work on the farm. Jump into hands-on play as you interact with toy farm animals, gather and […]
Join The Strong for the adults-only Happiest Hour! Must be 21+ The night includes: Cash bar (cash and credit accepted) Jackbox Trivia for prizes LEGO […]
The Strong Museum is the ultimate play destination for all ages! With nearly 150,000 square feet of dynamic, interactive exhibit space, The Strong provides entertaining, educational, and unforgettable intergenerational fun.
Opening May 30
Learn to take care of yourself, each other, and the Earth with Snoopy, Charlie Brown, Lucy, Linus, and the rest of the Peanuts gang when Take Care with Peanuts: The Exhibit opens at The Strong on May 30.
A visit to The Strong is not complete without a stop in Dancing Wings Butterfly Garden, the only year-round indoor butterfly garden in upstate New York.
Let your imagination soar! Be an astronaut, rescue pilot, construction worker, actor, and more in The Strong’s original, permanent Imagination Destination exhibit. Role-play in inspiring spaces bursting with physical challenges, such as a rescue helicopter, construction site, rocket ship, and theater.
Museum News
The Strong launches new online exhibit, The Jewish History of the Toy, Game, Pinball, and Video Game Industries in partnership with Google Arts & Culture.
Museum News
The Strong announces major renovation of popular Reading Adventureland exhibit and addition of character actors program.
The Strong owns and cares for the world's most comprehensive collection of toys, dolls, board games, video games, other electronic games, books, documents, and other historical materials related to play.
Access thousands of objects from the museum's online database.
Search design documents, personal papers, and other archival materials.
Explore periodicals, books, comic books, and other holdings from The Strong's research library.
Thousands of artifacts from The Strong’s collections are available to researchers by appointment.
Become a champion for play and help make a difference in the lives of the children and families who play, learn, and grow with The Strong.
In play a child always behaves beyond his average age, above his daily behavior. In play it is as though he were a head taller than himself.”
Visit a highly interactive, collections-based museum devoted to the history and exploration of play.
