The toy industry loves a good buzzword and lately the one I’ve been seeing is “kidult.” Kidult is usually used in reference to a specific target audience of adults who purchase toys. Generally, kidults get referenced about specific types of toys that have been increasingly popular with adults that buy toys for themselves, enough to significantly impact market trends. These often include higher end collectible toys, like Hasbro’s Black Series action figures or Barbie collector lines. They also include nostalgic […]
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Atomic Play
After the dropping of two bombs in 1945 on Hiroshima and Nagasaki, humanity’s ability to harvest the potential of nuclear energy became a recurring theme in play. In the beginning, nuclear power seemed like an awesome force that offered great promise, even as it was recognized as perilous and destructive. As time went on, however, its catastrophic capacity began to outweigh its potential for good in the public mind, as fears of global destruction invaded the imaginations of toy and […]
A Brief Jewish History of the Toy and Game Industry: The United States
The Toy and Game Industry in the U.S.
The U.S. toy industry, for obvious reasons, doesn’t have hundreds of years of history extending before the industrial revolution that Europe experienced. Before the early 1800s, if you were a child of wealthy parents, you likely had toys purchased from overseas for you or perhaps purchased in one of the new-fangled “department stores” in a major city. If you weren’t so fortunate, the few toys and games you most likely had were “folk […]
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A Brief Jewish History of the Toy and Game Industry: Nuremberg, Germany
Many people know how much impact Jews and Jewish culture have had on entertainment industries like film, television, and comic books. But Jewish designers, entrepreneurs, and inventors have also shaped the world of toys, games, pinball, and video games, and the products of their careers are a huge part of the collections of both The Strong museum and the childhoods of millions in the U.S. and around the world. Those careers go back to the early days of the industrial […]
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The Top of Its Class
On November 10, 2022, the top was inducted into the National Toy Hall of Fame along with Lite-Brite and Masters of the Universe. In the runup to the induction, the primary comment I heard about the top ran along the lines of, “What?! You mean the top isn’t already in the Hall of Fame?” That reaction underscores just how universal and timeless the top feels even to people in our highly technological era. It’s definitely a toy with a lengthy […]
Playing to Conquer Fears and Tame Anxiety
Your hands are shaking as you fumble with the small, plastic pieces, eyes scanning the red board for the hole that matches the shape clutched in your fingers…
The tick-tick-tick of the timer is drowned out by the pounding of your heart in your ears…
You know it’s coming but cannot stop yourself from jumping when the timer stops ticking and BOOM! The game board pops up, launching all the pieces into the air and onto the floor around you.
You breathe a […]
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What Do American Girl Dolls Say About Us?
I’m always on the lookout for play in everyday social media trends and breaking news headlines. When these spaces intersect, great examples emerge and illustrate the complex meaning and cultural function of play and playthings in our daily lives.
Take as example: protesting crowds gathered following the U.S. Supreme Court’s June 2022 ruling in Dobbs v. Jackson Women’s Health Organization, which upended decades of legal protections for abortion established in Roe v. Wade (1973). Among the protest signs outside the Supreme […]
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Pampered Pooches: Anthropomorphized Dolls
The Strong recently acquired a few anthropomorphized fashion dolls. A dog with a human-like body and an extensive wardrobe is really something to behold. As much as I admired these dolls, I could not help but to ask why did these show-up in the toy aisle and were they successful?
Giving human characteristics to animals has existed for centuries. Ancient gods were frequently presented as hybridized human-like animals. In the 18th and 19th centuries, as naturalists discovered and classified new species […]
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From the Page to the Playroom
In 1976, scholar Barbara Bader defined a picture book as “text, illustrations, total design; an item of manufacture and a commercial product; a social, cultural, historic document; and foremost, an experience for a [reader/beholder]. As an art form it hinges on the interdependence of pictures and words, on the simultaneous display of two facing pages, and on the drama of the turning page.” I am fascinated by these works of art. Picture books serve as visual and tactile experiences. Many […]