Popular Culture Archive

The first G.I. Joe action figure, initially named an “action soldier,” appeared in 1964. Even though the series was renamed the G.I. Joe Adventure Team in 1975 to downplay associations with the Vietnam War, for many kids Joe remained a soldier. The origins of the term “G.I.” have been debated but, during World War I, U.S. soldiers were referred to as “G.I.’s.” Cartoonist and draftee Dave Breger is credited with adding the “Joe” in his 1942 cartoon strip “G.I. Joe” […]

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March 10, 2022

On a recent morning, I was out early at our local Wegmans supermarket. Because the store had just opened there were few people there and I could hear the music playing over the loudspeaker. In this case, it was the 1970s R&B song “Everybody Plays the Fool.” Like an ear worm, the chorus stuck in my head:
Everybody plays the fool, sometime
There’s no exception to the rule
Listen, baby, it may be factual, may be cruel
I ain’t lyin’, everybody plays the fool
I […]

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March 3, 2022

Every year, The Strong receives thousands of nominations for toys that people believe—or, more accurately, KNOW—should be inducted into the National Toy Hall of Fame. Most years, the number of nominations hovers in the 4,000–6,000 range. But in 2021, more than 55,000 nominations poured into the museum. Was it just that people working from home with fewer outlets for their attention found themselves with more time to advocate for their favorite toys and games? Maybe. But ever since The Strong […]

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February 24, 2022

My current book project looks at Orientalism in American toy culture at the turn from the late 19th to the early 20th centuries. Its primary objects of analysis are Japanese dolls, imports from Japan that were often imagined as Japanese American immigrants by the children who played with them. However, in researching this topic, I soon came upon another, much stranger artifact of interest: a toy called the Billiken doll. At first, this doll struck me as profoundly bizarre. It […]

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February 17, 2022

Pinball Playfields has a machine for everyone, and there’s always fun to be had. Part I highlighted a number of older machines, classics in their own rite. Part II contains a series of more modern machines, many of them from the exhibit’s generous sponsor, the Stern Pinball Company.
The Lord of the Rings
One Ring to rule them all, one Ring to find them, one Ring to bring them all, and in the darkness, bind them. The epic fantasy of J.R.R. Tolkien’s […]

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February 10, 2022

A recent addition to The Strong museum’s collection got me thinking about how gender intersects with professional football and what’s changed (or hasn’t) since the mid-1960s.
The item that caught my eye was a 1966 promotional booklet from Birds Eye frozen foods. Titled “Ladies’ Guide to Football,ʺ It’s filled with pop-art illustrations, the rules of the game, recommended stadium attire, and recipes requiring Birds Eye products (of course).  The booklet was “dedicated to those women for whom autumn Sunday afternoons are […]

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February 3, 2022

By Andrew Borman
When Ars Technica journalist Matt Paprocki discovered a lost Atari laserdisc title Playland, I decided to dive into the Atari Coin-Op Division corporate records at The Strong to see if we could learn more about the game, and who worked on it.

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January 28, 2022

During and following World War II, children across the United States used their pocket money to collect trading cards that depicted the activities of the U.S. military in a variety of times and places, both current conflicts such as the Pacific Theater in World War II or the Korean War of 1950–1953, and historical ones, such as the Mexican-American War and the American Revolutionary War. Although many cards showed lurid and violent conflict, much of this kind of action was […]

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January 6, 2022

Pinball is a game that dates back nearly a century, with many companies in the industry rising and falling and designers creating icons of the ever-evolving superstar of non-digital gaming. The Strong museum’s Pinball Playfields exhibit showcases some of the finest machines that the industry has ever seen and, while this is by no means a complete collection, there’s no doubt that these machines are icons in their own right.
Dancing Dolls
Take a step back in time to the oft romanticized […]

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December 23, 2021